In February 2015, Facebook declared that it had achieved two million dynamic promoters with a large portion of the increase originating from independent companies. A functioning promoter is a sponsor that has publicized on the Facebook stage in the last 28 days.[168] In March 2016, Facebook reported that it achieved three million dynamic sponsors with over 70% from outside the US.[169]

Mergers and acquisitions

Principle article: List of mergers and acquisitions by Facebook

On November 15, 2010, Facebook declared it had obtained the space name from the American Farm Bureau Federation for an undisclosed sum. On January 11, 2011, the Farm Bureau revealed $8.5 million in “area deals wage”, making the obtaining of one of the ten most elevated space deals in history.[170]

In April 2012, Facebook gained Instagram for roughly US$1 billion in real money and stock.

In February 2014, Facebook declared that it would purchase portable informing organization WhatsApp for US$19 billion in real money and stock.[171][172]

In November 2016 Facebook gained CrowdTangle, a social examination organization that tracks how content spreads on the web. CrowdTangle affirmed the procurement in a message on their site, however the organization has not uncovered the money related terms of the deal.[173]


In mid 2011, Facebook reported plans to move to its new home office, the previous Sun Microsystems grounds in Menlo Park.[174] All clients outside of the US and Canada have an agreement with Facebook’s Irish backup “Facebook Ireland Limited”. This enables Facebook to stay away from US charges for all clients in Europe, Asia, Australia, Africa and South America. Facebook is making utilization of the Double Irish plan which enables it to pay pretty much 2– 3% enterprise charge on all universal revenue.[175] In 2010, Facebook opened its fourth office, in Hyderabad[176][177][178] and the first in Asia.[179]

Facebook, which in 2010 had in excess of 750 million dynamic clients comprehensively incorporating more than 23 million in India, reported that its Hyderabad focus would house web based promoting and engineer bolster groups and give round-the-clock, multilingual help to the person to person communication website’s clients and sponsors globally.[180] With this, Facebook joins different goliaths like Google, Microsoft, Oracle, Dell, IBM and Computer Associates that have effectively set up shop.[181] In Hyderabad, it is enlisted as ‘Facebook India Online Services Pvt Ltd’.[182][183][184]

In spite of the fact that Facebook did not indicate its India speculation or employing figures, it said enlistment had just started for an executive of activities and other key positions at Hyderabad,[185] which would enhance its tasks in California, Dublin in Ireland and also at Austin, Texas. A custom-fabricated server farm with generously decreased (“38% less”) control utilization contrasted with existing Facebook server farms opened in April 2011 in Prineville, Oregon.[186] In April 2012, Facebook opened a second server farm in Forest City, North Carolina, US.[187] In June 2013, Facebook opened a third server farm in Luleå, Sweden. In November 2014, Facebook opened a fourth server farm in Altoona, Iowa, US.[188] In September 2016, Facebook declared a coming datacenter in Los Lunas, New Mexico in 2018 controlled by inexhaustible energy.[189][190]

On October 1, 2012, CEO Zuckerberg visited Moscow to empower online life development in Russia and to support Facebook’s situation in the Russian market.[191] Russia’s interchanges serve tweeted that Prime Minister Dmitry Medvedev encouraged the internet based life goliath’s author to relinquish plans to bait away Russian software engineers and rather consider opening an examination focus in Moscow. Facebook has about 9 million clients in Russia, while local simple VK has around 34 million.[192]

The foundation of a carpentry office on the Menlo Park grounds was declared toward the finish of August 2013. The office, opened in June 2013, gives gear, wellbeing courses and a carpentry adapting course. Workers are required to buy materials at the in-house store. A Facebook representative clarified that the goal of setting up the office is to urge workers to think in an inventive way as a result of the diverse condition; it likewise fills in as an appealing advantage for imminent employees.[193] On November 21, 2016 Facebook reported that it will open its new London central station one year from now and make another 500 occupations in the UK. New base camp will be in Fitzrovia in focal London at a site that is as of now experiencing redevelopment. Facebook’s London-based official, Nicola Mendelsohn said “The UK stays outstanding amongst other spots to be a tech company”.[194] In August 2017, Facebook reported the opening of another office in Cambridge, Massachusetts in 2018. Facebook will involve the main three stories of 100 Binney St in Kendall Square and offer the working with the pharmaceutical representatives from Bristol-Myers Squibb. The workplaces will be home to Facebook’s “Availability Lab”, a gathering concentrated on conveying Internet access and innovation to 4 billion individuals who don’t approach the Internet.

Grids & Structure

We deploy grid-based layouts ‘behind the scenes’ in all our basic skins. The idea behind these layouts is to provide your website with a solid visual and structural balance from the word go.

These layout structures offer ample flexibility and enhance the visual experience for your visitors, and introduces an easy-to-follow consistency across your site, while allowing you to create and update both design and content in a well thought-out, standardised framework within the constraints of the browser.

Grid-based layouts on the web

There are many resources available if this topic sparks your interest:


Although it’s not always possible we do aim for a certain consistency when it comes to structuring a Tank site. We follow established naming conventions to enable logical hooks into the underlying structure of all our basic skins:

  • header
  • navigation
  • canvas
  • content
  • sidebar
  • footer

If you are familiar with CSS you can edit the properties of the underlying structure of your site easily.

Navigation & Architecture

The idea behind most navigation in a Tank site is that of context-sensitivity - which boils down to the fact that navigation will appear when and where is required. If you add a portfolio images will be thumb-nailed for you and be immediately navigable to larger views of the uploaded media. If you add a blog date archives, categories and RSS feeds will be present automagically. All you need to do is consider your content, and what you want to do with it.

Information architecture

Besides this approach the following options are available to further architect your information according to your requirements.

Global navigation

Content grouped into the global navigation is usually accessible via the menu structure in the header of a site and demarcates the most important information on your site. The good stuff goes here.

Utility navigation

Content grouped into the utility navigation is usually accessible via the menu structure in the footer of a site and demarcates the necessary or additional information on your site. Everything else goes here.

Hidden navigation

You can also set content to ‘hidden’ which means it’s only accessible if you either link to it or tell someone where to find it.

A blend between these three options enables you to build almost any site any way you want.

Text & Typography

We use a text-to-HTML conversion tool - a filter - that allows you to write using an easy-to-read, easy-to-write plain text format, which is converted it to structurally valid HTML for rendering on the web.

In a nutshell it means you use certain characters as formatting commands and you place these characters amongst your text to create certain effects (bolding text) and functionality (linking text).

E.g. headings

You can easily apply the full range of headers (h2 to h6) as follows:

# big heading
## smaller heading
##### smallest heading

E.g. formatting text

Formatting text - bolding text, italicizing text, or even striking text is quite simple. Simply use the basic formatting rules you’ve just seen and surround your text with the appropriate characters.


We utilise and deploy percentage-based text-sizing, popular font-stacks & web-safe fonts across all our sites. This means that your site is legible and readable from the get-go, but still customisable according to your specifications and personal taste.

There are many resources available if this topic sparks your interest. Please visit the links below for additional information:

Images & Galleries

There are two ways of displaying images in your site: ‘inline’ with the rest of your content, or in sortable collections in a dedicated ‘photo section’ of their own.

Inline images

Images attached to content appear ‘inline’; in other words in the content you place them. The image below has been placed just below this paragraph and is sized automatically according to the width of the container it’s placed in.

That means images look great no matter where you put them. No need to ‘size down’ anything - in fact we recommend uploading your images large enough to cater for higher resolutions.

Inline galleries & slide-shows

If multiple images are attached to content it is possible to ‘string’ these images together into an inline gallery or slideshow. It couldn’t be simpler or easier.

Collections of images

Images can also be placed in order-able collections inside a photo section - a slightly easier way to manage large sets of images as all images are thumb-nailed and placed automatically according to the dimensions of the current skin.